[Update: September 18, 2019]
Tim Hortons has announced it’s pulling Beyond Meat burgers and breakfast sandwiches from all markets except Ontario and British Columbia.
Discussing possible reasons behind the decision, Sylvain Charlebois, Director of Agri-food Analytics Lab, noted that “B.C. has the highest rate of veganism in the country and Ontario has the highest rate of vegetarianism.”
This announcement comes almost exactly two months after the plant-based meat alternatives were originally introduced.
As if we needed another reason to go besides coffee and Timbits, Tim Hortons is now selling burgers.
These are not your regular burgers, however; they’re Beyond Meat burgers.
Beyond Meat (BYND) is a California-based company that specializes in plant-based meat alternatives. The company’s patties contain no meat, but taste like they do, so much so that the buzz the company has drawn resulted in a successful Initial Public Offering and surge in stock.
Several fast-food chains in the U.S. have already partnered with Beyond Meat, such as Carl Jr.’s, Del Taco, and T.G.I. Fridays. Beyond Meat products are also available in grocery stores like Target and Whole Foods.
In Vancouver, select Cactus Club Cafes, like Burnaby’s new Station Square location, also offer Beyond Meat options.
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In a press release this week, Tim Hortons announced it was adding the Beyond Burger and BBQ Beyond Burger to the menus of their 4000-or-so stores across the nation. Both burgers will be priced at $5.69, and will be available as part of a combo.
This comes after several Tim Hortons Beyond Meat breakfast sandwiches were introduced in June 2019, including the Beyond Sausage Egg & Cheese, the Beyond Sausage Farmer’s Wrap, and the Beyond Sausage Lettuce Tomato.
Tim Hortons is owned by Restaurant Brands International. The company also owns Burger King, which sells a plant-based meat alternative of their own, produced by Impossible Foods, a Beyond Meat competitor.
Plant-Based Meat Alternatives
Besides being an appealing food option for people on no-meat diets, plant-based meat alternatives also have several other benefits.
One such benefit is a reduction in the questionable treatment of animals. Animals raised in farms are also often fed anti-biotics to prevent illnesses from spreading, which then builds up our own resistance to anti-biotics once we consume them.
Another positive byproduct of this is a dramatic reduction in greenhouse gases produced by factories, as well as the methane released by cows.
For more updates on new restaurants and food news, check out our Food section!
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