The Vancouver Economic Commission and the City of Vancouver are promoting Vancouver’s brand value. And just what is our brand? Vancouver’s “identity and brand is created by the people that live, work, innovate, and play here.” Aside from our real estate market, the Winter Olympics, being Hollywood North or having a world leading tech-eco system, Vancouver is well-known for one other major thing. According to Brand Finance, that other major thing that people love this city for is being green.
An ISO recognized Brand Strength Index used by Brand Finance looked at the city’s investments, equity and economic performance in comparison to five other leading Pacific Rim cities. The index is partly based on an international survey to see the impact of our reputation and image across the world. Our brand value findings include:
- Vancouver has one of the strongest brands (AA-), tied with Sydney and Singapore
- Our brand was valued at $31 billion USD as of January 31, 2015
- We are uniquely associated with being clean, green and environmentally sustainable
A city brand value is impacted by quality of life, environment and attractiveness. Being synonymous with green comes partly from ambitions to be the world’s greenest city by 2020 and being powered entirely by renewable energy by 2050. Plus bike lanes.
Written by Amar Mirchandani @amarmirch
Image via Sonika Arora