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Get Acquainted With A Rapper; Hindu V

Hindu V

Hindu V aka Vicky Chand is a South Asian rapper from Surrey whose lyrical flow is quickly gaining recognition. He is also becoming known across Canada for representing his Fijian community and the Vancouver hip hop scene. Dedication to the craft over the years has greatly contributed to a growing career full of opportunities including a debut track featuring West Coast legend WC. This is also evident by the list of hip hop heavyweights he has opened for and shared the stage with including Warren G, Fabolous, Pusha T and more.

How were you influenced by the hip hop culture as a kid?

Hip Hop has been a major influence in my life for as long as I can remember. Growing up I went through some rough situations that I didn’t really know how to deal with at the time, but listening to Hip Hop gave me a lot of insight and most importantly another perspective that I could relate too.

 

What gave you the desire to pursue becoming a rapper?

When I started out rapping it was just for fun but as time passed, and people started to hear me, it became more than that. It gave me purpose and now I feel like with rap I get the opportunity to really leave my mark on this world.

 

What is your vision as an independent artist?

My vision as an independent artist is really to prove myself. I want to earn my spot in the game, and be a leader for the next generation MCs. It’s definitely tough being independent but it forces you to step out of your comfort zone and learn new things. It took me awhile to really get an understanding for the business side of music because it’s always changing, but it also allowed me to grow as an artist/business man and deal with situations hands on.

I see myself building a strong brand in the next few years that people not only support but are proud to support. Money has never been my motivation, what motivates me is the respect of my family my people and my community.

 

What is the West Coast movement and why is it growing?

As far as Vancouver goes, being on the West Coast we’ve always been a city that’s been highly influenced by West Coast music.  I definitely think you can hear the influence in a lot of the local artists. I think West Coast music was so popular in the 90s obviously because of some of the major artists that broke through like 2pac and Dr. Dre, but also because the West Coast was so united as far as rappers and producers.

Even if artists had different styles from the Bay Area to Compton everybody had mutual respect for one another and everybody helped each other get to the next level.

 

 

Your most memorable collaboration in the music industry?

I’ve worked with a few major artists from the states, some of the songs I still haven’t released yet so I can’t really mention the names, but nowadays because of the internet a lot of times the artists don’t have to be in the same room or even the same country but can still produce a track together. For me I like to feed off the energy of the artists I’m working with so even though it was my first real feature I’d have to say my most memorable collaboration was with WC of west coast connection.

Not only because it was a hugeeee honour for me to personally meet WC (who’s definitely one of my favourite artists of all time) and to have the privilege to record a track with him, but there were so many things that could have went wrong that night to prevent the track from happening, but that night I received a blessing and everything ran smoothly, WC gave me a lot of words of encouragement that motivated me to grind harder and we eventually produced one of my biggest, if not the biggest track I’ve recorded that received over 200,000 views on YouTube and got rotation at radio stations in LA.

 

Favourite Canadian rappers?

To be honest I didn’t really follow to many Canadian artists growing up. I always felt like Canadian hip hop was sort of behind as far as the sounds and flows. That being said I always had major respect for artists like Maestro Fresh, Snow, The Rascalz & Madchild. Nowadays however I feel like Canadian artists have really stepped up their game and are making music that is universal and not just catered to a Canadian audience.

Artists like Drake, Tory Lanez, Belly, Partynextdoor & The Wknd have completely changed the stereotype of your “Canadian Rapper” and I see the trend growing for sure. There is definitely a lot of hidden talent in our country that’s just waiting for the opportunity to be heard.

 

Favourite Vancouver music venues and hangouts?

When it comes to performing I would say my favourite venue in Vancouver is definitely Fortune Sound Club. It’s one of the first places I performed and I’ve been a fan ever since. I love the environment and how it’s really intimate but can still get packed, it’s really great for artists that are coming up and building their name.

Other than that definitely for the bigger shows that need a bigger capacity I’d go with my home court the Harbour Events Centre. I’ve opened up for quite a few big artists there and it’s always a good time.

 

Hindu V

What is concept or theme behind your upcoming album, Guilty By Association?

The concept of “GBA” came to me about a year and a half ago. For a while I kind of stopped recording and writing and just started researching, about my culture, my history, the world today and how people are treated. I was born and raised in Surrey BC, and even though there is so many great people that I’ve met here, my city has always carried negative perception.

I find people from Surrey are always so easily depicted in the media as being drug dealers, thieves & murders, especially in the Indo-Canadian community, to a point where we have actually started to feed into the stereo types and misconceptions. “GBA” is a mentality has been pushed on to us as young people and one that we’ve unknowingly accepted for ourselves. I think the more we gain understanding of this concept the better chances we have of moving forward and leaving behind a lot of the negativity.

 

What projects are you currently working on?

Guilty By Association is my main focus and has been for the past year and a half. I’ve never put more thought and effort in a project as I did with this one. After releasing it I definitely plan on touring and expanding my audience outside of Vancouver and outside of Canada. I’ve had people from across the world form Freemont, California to Auckland, New Zealand that have been supporting my music and what I do.

 

Advice for an aspiring music artist?

Understand that pursuing music is a lifetime commitment and it takes years and years of handwork and dedication to put yourself in a position to succeed. Nothing is easy in the music industry and if you haven’t been pushed to your limit where you want to quit, you haven’t pushed hard enough. I’ve been pursing music for about 5 years now and I’m still learning new things everyday. The internet is at your disposal so USE IT. Read up on articles and write ups, not everything you read will be useful but I guarantee you will stumble across some valuable information that will help you succeed.

 

Hindu V

 

Check out Hindu V’s music at www.hinduv.com
Interview by Amar Mirchandani @amarmirch

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