In an effort to boost evening sales, Starbucks has launched a new menu called ‘Starbucks Evenings‘.
The menu, which becomes available at 4:00pm everyday, consists of appetizer items such as chicken skewers, flatbreads, and surprisingly, a small selection of beer and wine. It had already been launched in 30 cities across the United States, and in a recent announcement, Starbucks revealed it was preparing to expand their evening menu to 20,000 new locations.
“We’ve tested it long enough in enough markets. This is a program that works,” Chief Operating Officer Troy Alstead told Bloomberg.com. “As we bring the evening program to stores, there’s a meaningful increase in sales during that time of the day.”
If the program expands to Vancouver, which we’re sure it will eventually, this will make things really interesting. Vancouverites have schedules built around getting their cup of coffee from Starbucks. Now those who walk into the shop in the evenings after work will likely be more tempted to stay and relax a bit considering you can’t take alcohol to go. This will be unfortunate for those who visit Starbucks to study or have business meetings considering the semi bar like atmosphere likely won’t make it a quiet location.
What are your thoughts on Starbucks serving alcohol in the evenings?
photo credit: Polarismr
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