Looking to make a new purchase from Amazon, Sony, or Xbox? How about making your purchase through a tweet? A new partnership between Twitter and American Express will allow users to connect their American Express credit cards through the Twitter site and then make purchases from select retailers, the Wall Street Journal is reporting.
Most of Twitter’s monetization efforts so far have come through marketing and advertising, such as promoted tweets which now cost up to $200,000 a day, but this partnership that allows purchases through tweets could move the company toward e-commerce opportunities as well. In March, an American Express partnership allowed consumers to link their cards and Twitter accounts to then receive coupons through the service.
Visit American Express Canada for further details.