Live Nation, the entertainment company behind Vancouver’s largest concerts stated it will soon require ticket holders to provide proof of vaccination or a negative COVID-19 test to gain admission to concerts.
According to a brand representative, the rule will be enforced at “as many as shows as possible” the brand promotes in Canada.
During a recent company call with CNBC, Live Nation CEO Michael Rapino said we’ll soon be entering the “roaring era” for concerts and events as we emerge from the pandemic.
“Vaccines are going to be your ticket back to shows,” added Rapino.
Up until now, it had been up to performers to decide whether they want vaccination guidelines for their shows with the company. That will soon change as both concert venues and promoters face heavy pressure to outline COVID-19 protocols and avoid the risk of hosting a “superspreader” event.
Ticketholders will be notified of the new policies and enforcement via email within the next few weeks.
The new rule will go into effect on October 4 in the United States, and shortly before or after in Canada.
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