“Don’t Stop Finding Inspiration. Take a book or leave a book. Or both.”
That’s the simple encouragement behind the latest community book shelf to take over a Kitsilano bus shelter – located on the corner of Cornwall and Maple Street.
The free book exchange is part of the innovative “Don’t Stop” marketing campaign from Royal Roads University, an initiative rooted in the university’s strong desire to equip today’s students with the skills they need to become life-learners — crucial for career success in 2016. The campaign is timely, given this is typically the month when both current and potential students turn their attention to their plans for the next year.
“Our ‘Don’t Stop’ campaign — and the community bookshelf — underscores the importance of never ceasing to learn or find inspiration, particularly given the reality of today’s ever changing career landscape,” says Catherine Riggins, Associate Vice President, Marketing and Alumni Relations, Royal Roads University.
“As an academic institution, we recognize that learning can come from anywhere — such as a book found at a bus stop. The key is to learn how to learn…and then not stop. We feel our experiential and collaborative approach to education uniquely sets up students for a lifetime of success, no matter what stage of life they are in. With the “Don’t Stop” campaign, we’re encouraging individuals to keep moving forward in their career, and in life. ”
The “Don’t Stop Finding Inspiration” community bookshelf also features a short commentary around notable alumnus Tamara Kennelly, President of FriesenPress, Canada’s largest supported self-publishing company.
The free community bookshelf will be available from now until November 27th.
Vancouverites are encouraged to stop by to find some written inspiration and leave a book they feel will be beneficial to others.