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Slumping Sales For UFC 174 in Vancouver; Fight Card To Blame?

Slumping Sales For UFC 174 in Vancouver; Fight Card To Blame?

To the likes of many MMA fans, the UFC returned to Vancouver on June 14 for UFC 174.

Unfortunately, this is the first time in three trips that Vancouver really lacked the “big event in our city” vibe and the low numbers backed this up.

The UFC first came to Vancouver in June 2010 and offered Chuck Liddell against Rich Franklin. The card drew in 17,669 fans and generated a high gate of $4.2 million. In June 2011, the UFC returned for a second time and offered Shane Carwin against Junior Dos Santos. The card drew in 14,685 fans and generated a gate of $2.8 million, which is considered good.

This year in June, the UFC saw 13,506 fans enter Rogers Arena and generate a gate of $1.14 million – the lowest PPV gate of the year for UFC. This was below Fox shows and a Fight Night event.

From a business perspective, the sales in Vancouver are clearly decreasing but many, and rightly so are blaming the fight card which featured Ali Bagautinov against Demetrious Johnson as the reason for low attendance. (No offense to the fighters)

Many are now questioning whether the UFC will return to Vancouver next year or take another three-year absence.

The good news? Dana White reportedly stated that he considered a gate of over $1 million a success for UFC 174.

We just hope the UFC takes the hint and brings in a stronger card the next time around.

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