It may have been one of their most exciting announcements to date; however, Translink had to press pause on the Morgan Freeman voice.
On Tuesday, Metro Vancouver riders could use contactless Visa and Mastercard credit cards and Apple Pay, Google Pay, and Samsung Pay instead of Compass Cards. As part of the new feature’s rollout, Freeman’s voice welcomed riders to tap their Visa credit card.
But, in a shocking turn of events, CNN published a story on Thursday, May 24th with allegations of sexual harassment and “inappropriate behaviour” against the acclaimed actor. In all, the news outlet spoke to 16 people in their report.
Many people claimed they didn’t come forward in fear that their jobs would be affected.
Morgan Freeman and Translink
“In light of information we’ve learned through news stories this morning of serious allegations against actor Morgan Freeman, TransLink has decided to pause his voice announcements as part of a VISA ad campaign on the transit system. We will be in touch with VISA to discuss further,” TransLink said in a statement.
In addition, VISA has discussed removing all of its ads that feature the oscar-winner throughout the transit system.
It is unknown how much money Translink payed for his vocal stylings. Furthermore, it is not known if they would be reimbursed for the costs.
Translink recently introduced a small fleet of double decker buses on Metro Vancouver routes to combat a rise in commuter traffic. In addition, the transit provider is increasing the number of SkyTrain and Canada Line Cars to ease congestion.