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ICBC Launches New Pilot Project For New Drivers

ICBC

ICBC is taking the next step forward into telematics research with their latest project.

Their pilot project invites as many as 7,000 drivers with less than five years of experience to see how telematics technology can improve their driving and make B.C. roads safer.

Telematics involves “telecommunications, vehicular technologies, road transportation, road safety, electrical engineering (sensors, instrumentation, wireless communications, etc.), and computer science (multimedia, Internet, etc)”.

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Statistics show that in B.C., “new drivers are 5.6 times more at risk of getting into a crash and for that crash to be severe, than those with 20 years of driving experience”.

This pilot is an “opportunity to assess if telematics can measurably improve driver behaviour and help offset that impact in the future by decreasing this demographic’s risk of being in a crash”.

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ICBC Telematics Project

Results from the first telematics pilot earlier this year that focused on the technology’s usability found that “over 40% of participants saw improvements in their driving by using the technology, and nearly three-quarters recommended that ICBC explore its use further”.

Looking at these results, ICBC will now look at telematics solutions that involve a small in-vehicle device that communicates with an app installed on the driver’s cellphone.

For each trip, driving behaviours like speeding, braking patterns and level of distracted driving are recorded and an overall score is produced.

“From our first telematics pilot earlier this year, ICBC has developed a telematics strategy to identify how the technology can be used to improve road safety and drive behavioural change among higher-risk drivers in B.C.,” said Nicolas Jimenez, ICBC’s president and CEO

Anyone interested in participating in the pilot can sign up for updates at icbc.com/driverpilot.

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