If you’re heading to Whistler for the World Ski & Snowboard Festival (WSSF) this April, prepare to après in style. Canadian performance denim brand DUER is making a bold appearance as a feature partner, and they’re bringing the ultimate après-ski vibes with them.
From curated chalet-style shopping experiences to a full-on Double Denim Après party, DUER is all in on blending fashion with mountain culture from April 7–13.
What’s the Vibe?
Known for their ultra-comfy, stretch-enhanced denim that handles everything from bike commutes to boardrooms, DUER is taking its après game to new heights at this year’s WSSF. The goal? To show that performance apparel can look as good as it feels even after a full day on the slopes.
“Partnering with WSSF is a great opportunity to connect with our active customer base that’s supported us since the start,” says Nadia Gillies, Director of Brand at DUER. “As après style continues to boom, our denim is the perfect fit for anyone who wants to hit the patio and still roll into evening plans looking put together.”
What to Expect from DUER at WSSF 2025
Chalet Shopping Experience
Whistler Conference Centre | April 7–9
Browse a curated collection of DUER’s men’s and women’s denim, featuring a space designed with locally made furniture by Barter Designs. This cozy pop-up blends Whistler’s alpine charm with DUER’s sleek, functional aesthetic.
Double Denim Après Party
The Longhorn Saloon | April 11, 2–6 PM
This is the après you don’t want to miss. DUER is throwing a mountainside bash for the books, complete with a live DJ, giveaways, and a free gift for the first 100 guests in double denim.
Village Expo Spin-to-Win
Village Stroll | April 10–13
Try your luck at the DUER booth to win exclusive prizes, including limited-edition WSSF x DUER graphic tees and more.
The WSSF is one of the most iconic festivals in Whistler, bringing together snow sport lovers, music fans, and culture seekers for a week of epic spring energy. By stepping in as a feature partner, DUER is cementing its place not just as a Vancouver-grown brand—but one that understands what après-ski style actually means.
From lounging fireside in stretch denim to hitting the dance floor in your best Canadian tuxedo, DUER wants you to move comfortably through it all.
While the pop-up experience is exclusive to WSSF, you can check out the full DUER collection online or at their Vancouver flagship on West 4th. But if you’re heading to Whistler that week make sure to pack your double denim.
Event Recap
What: DUER Denim Après Experiences
Where: Whistler Conference Centre, The Longhorn Saloon, and Village Stroll
When: April 7–13, 2025
Instagram: @duerperformance
