A growing BC food brand just scored a major retail milestone.
Gladstone Hot Sauce is now available at all Fresh St. Market locations across British Columbia, marking a significant step forward for the small-batch hot sauce company rooted in the Fraser Valley.
The local brand has officially landed on shelves at Fresh St. Market stores in Langley, Surrey (Fleetwood and Panorama), Vancouver House, North Vancouver, West Vancouver, Whistler, and Kamloops, giving shoppers across the province easier access to its growing lineup of flavour-forward sauces. Products are available now, with final shipments to Whistler and Kamloops arriving this week.
A Local Brand Scaling Up, Without Leaving Its Roots Behind
For Gladstone, the Fresh St. Market launch represents more than just additional shelf space. It signals a meaningful moment of growth for a BC-owned company that built its reputation through independent retailers, specialty shops, and word-of-mouth support from local customers.
Fresh St. Market has emerged as one of Gladstone’s key grocery partners as the brand expands within the premium and specialty grocery space. The partnership reflects a shared commitment to local sourcing, quality ingredients, and elevated food offerings, values that have helped both brands resonate with BC shoppers.
“Gladstone Sauce is now in Fresh Street! We’re pumped to be in a BC-owned store supporting local products,” said Parm Rai, co-founder of Gladstone Hot Sauce. “As a Fraser Valley/Langley-based company, being on shelves in our own backyard means a lot. We’re excited to grow, reach more people, and bring big flavour to more BC kitchens.”
Why Fresh St. Market Was the Right Fit
Fresh St. Market has carved out a strong reputation for highlighting local and specialty brands alongside high-quality everyday groceries. That focus made the retailer a natural fit for Gladstone, whose sauces emphasize bold flavour, whole-food ingredients, and small-batch production.
The grocery chain’s customer base also aligns closely with Gladstone’s audience, shoppers who value locally made products and enjoy discovering brands that elevate everyday meals. As spicy food culture continues to grow in popularity, Gladstone’s flavour-driven approach offers something approachable yet distinctive for a wide range of households.
What Shoppers Will Find on Shelves
At Fresh St. Market, customers can now pick up four Gladstone staples:
- The Original
- Honey Heat
- Hot Chipotle
- The Mariner
Each sauce is crafted using whole ingredients, without fillers or unnecessary additives, delivering clean heat designed to complement rather than overpower food. The lineup caters to both casual spice lovers and seasoned chili fans, making it easy for shoppers to experiment across different heat levels and flavour profiles.
While the launch does not include introductory pricing or special shelf placement, Gladstone plans to introduce in-store tastings and demos at Fresh St. Market locations in the coming weeks, allowing customers to sample the sauces firsthand.
A Sign of Momentum for BC Food Brands
Gladstone’s expansion reflects a broader trend across British Columbia’s food scene, where locally made brands are increasingly finding pathways from small-scale production into larger premium retail environments. For many emerging companies, partnerships with BC-owned grocers like Fresh St. Market provide a critical bridge between independent distribution and wider consumer access.
As Gladstone continues to grow its retail footprint across the province, the Fresh St. Market launch positions the brand for its next chapter, one that balances increased reach with its local identity and small-batch roots.
