A fast-growing Vancouver beverage company is taking its premium tequila cocktails from local retailers and festivals into one of the Fraser Valley’s busiest sports and entertainment venues. Suntail Drink Co. has entered into a three-year partnership with Langley Events Centre, becoming the venue’s preferred tequila ready-to-drink partner.
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It is the first arena partnership for the Vancouver-born company, which launched less than a year ago and has been steadily expanding its presence across British Columbia.
Beginning this season, visitors will be able to find Suntail throughout Langley Events Centre, including at concession stands, along the concourse, inside private suites, and at the newly branded Suntail Courtside Bar. The venue is home to several of the region’s major sports teams, including the WHL’s Vancouver Giants, the CEBL’s Vancouver Bandits, and the WLA’s Langley Thunder. It also hosts tournaments, entertainment, corporate functions, festivals, and community events throughout the year.
Suntail CEO calls Langley Events Centre partnership a “proud moment”
For Suntail CEO and co-founder Ken Sanghera, the partnership also carries a personal connection.
“Partnering with Langley Events Centre is a proud moment for Suntail,” Sanghera said. “As a Langley local, it means a lot to be part of a venue that brings so many people together across sports, entertainment, and community events.” Sanghera said the venue felt like a natural fit for the growing brand because of its strong connection to Langley and the broader Fraser Valley. “LEC gives Suntail the opportunity to connect with local fans in an authentic way, while supporting teams and experiences that matter to the Fraser Valley,” he added. “We’re excited to build this partnership and be part of the energy that LEC creates year-round.”
The agreement means Suntail will maintain a year-round presence at the venue rather than appearing only during a single team’s season.
Alongside its products being available for purchase, Suntail plans to participate in fan activations, sampling opportunities, giveaways, and other branded experiences at the facility.
Three Suntail flavours are now available at the venue
Fans attending events at Langley Events Centre can now try Suntail’s three signature tequila-based canned cocktails.
The lineup includes Citrón, a lemon-lime margarita; Sandia, a watermelon margarita; and Soleada, a tropical mango margarita. The company has positioned its cocktails as an approachable alternative for people who enjoy tequila-based drinks but want the convenience of a ready-to-drink format. Its products combine premium tequila with familiar fruit flavours designed for concerts, sporting events, festivals, and other social occasions.
Since launching, Suntail has focused much of its growth strategy on local partnerships and introducing the product to consumers in places where people are already gathering.
The Langley Events Centre partnership represents a significant step in that strategy because it gives the company access to hundreds of thousands of visitors across a broad mix of events and audiences each year. Located within the Township of Langley’s expanding Arts, Sports and Entertainment District, Langley Events Centre was designed to host several events at the same time. Its programming ranges from elite and community sports to major entertainment experiences, festivals, corporate gatherings, and cultural celebrations.
That variety was a major draw for Suntail, which is looking to establish itself beyond traditional liquor retail and restaurant channels.
The partnership marks Suntail’s next stage of growth
Although Suntail is still a relatively new entrant in British Columbia’s competitive ready-to-drink beverage market, the company has quickly expanded its availability across select retailers, restaurants, hospitality venues, and public events.
Its new home at Langley Events Centre gives the brand a more permanent platform and allows it to reach sports fans, concertgoers, tournament participants, and community groups under one roof. The newly branded Suntail Courtside Bar will also give the partnership a visible focal point inside the venue.
According to the company, the agreement is part of a broader plan to bring Suntail into more venues built around sports, entertainment, and shared social experiences.
For now, Fraser Valley fans will be among the first to experience that strategy in action. Suntail’s Citrón, Sandia, and Soleada tequila cocktails are now available at Langley Events Centre during eligible games and events. Visitors must be of legal drinking age to purchase or sample alcoholic beverages.
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