The ALS Ice Bucket Challenge is the latest phenomenon that has swept through social media. Essentially, the challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.
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The charity has successfully raised $80 million in donations and without doubt raised the awareness of amyotrophic lateral sclerosis (ALS)
Vancouver Mayor, Gregor Robertson has accepted his ALS ice bucket challenge and uploaded his experience onto YouTube.