British Columbia wants to help simplify the process of purchasing a bottle of liquor you’ve yet to try.
In its continuous effort to modernize liquor laws, the government is innovating the ‘test-test solution’ by allowing establishments to increase the maximum size of in-store samples.
The province aims to make it easier for retailers to market products in an economical and socially responsible way. Retailers will also be allowed to sell liquor samples to help recover costs.
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“Regulations that also allow for a retailer, at their discretion, to charge a small tasting fee will provide more opportunities to sample customers on expensive, iconic wines that wouldn’t normally be financially viable to open.” said Trent Anderson, president of Everything Wine Stores.
Previously, consumers were offered a sip. With this new policy, retailers can now offer or sell sample sizes up to 20 millilitres of hard liquor, 75 millilitres of wine, and 175 millilitres of beer per person, per day.