On Monday morning, Tim Hortons made an announcement that’ll probably make it much easier for you to drink that cup of coffee in the morning.
The Canadian coffee giant has launched a new lid that is made from polypropylene, a material that is 100% recyclable.
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“We took more than two years to develop the new lid – conducting 12 research studies, serving over 30 million beverages and working with thousands of guests to help us design it,” says Alex Macedo, President, Tim Hortons.
“Our guests have been asking for a better lid for years and we took the time to research and develop an improved lid that not just reduces spills but has a reduced carbon footprint. Guest feedback on our new lid is overwhelmingly positive with a nine-to-one preference over our old lid”.
In addition, not only do these new lids have a reduced carbon footprint, but also “reduces spills”.
Their new lids have been redesigned in both function and design. It has a raised dome, tabbed closure, an improved flow of coffee from the cup and an iconic maple leaf embossed in the lid.
As for their cups, the Canadian coffee giant has “designed a beautiful, modern and instantly recognizable new cup to align to our updated visual identity”.
To find a Tim Hortons location near you, click here.
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