604 Now

Effective as of November 30, 2020

This Privacy Policy covers the site www.60Now.com (“604 Now”) operated by City Insider. Please read this statement carefully as it outlines what information we collect from you via the Site and how we use and disclose such information.

Our Use of Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.  Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

We use cookies for the following purposes:

  • Authentication – we use cookies to identify you when you visit our website and as you navigate our website.
  • Status – we use cookies [to help us to determine if you are logged into our website.
  • Personalization – we use cookies [to store information about your preferences and to personalize the website for you.
  • Security – we use cookies [as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services general.
  • Advertising – we use cookies [to help us to display advertisements that will be relevant to you.
  • Analysis – we use cookies [to help us to analyze the use and performance of our website and services.


We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available here.

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version..


The ads appearing on this web site are delivered by different services including but not limited to Google.

Information about users’ visits to this site, such as number of times they have viewed an ad can be used to serve ads to users on this site.

This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here.

Email Addresses

We may collect your email address, but only if you voluntarily provide it to us. This may occur, for example, if you sign up to receive an email newsletter, or enter a promotion.  [We will use your email address for the purposes for which you provided it to us, and also from time to time to send you emails regarding the Site or other products or services that we believe may be of interest to you.  You may opt out of such email communications at any time by clicking the “unsubscribe” button in the email.

We will not share your email address with any third parties.

Registration or Account Data

We may collect other information from you when you register with our Site in order to use various features.  Such information could include your name, birthday, postal code, screen name, and password (if applicable). As you use the Site, we could collect other data that you provide voluntarily (such as comments that you post).

We may use third parties to provide the functionality to allow you to register for the Site, in which case the third party will also have access to your information. Otherwise, we will not provide any personally-identifying information about you to third parties, except if required by law.

External Link Disclaimer

604 Now contains links to external; third party websites along with relevant commentary to provide our visitors with an up to date digest of current news stories. By providing links to other sites, 604 Now does not guarantee, approve or endorse the information or products available at these sites, nor does a link indicate any association with or endorsement by the linked site to 604 Now.Visitors to 604 Now assume complete responsibility and risk in your use of any external sites. Visitors should direct any concerns regarding any external link to its site administrator or webmaster.


The images used in this blog’s posts come from different sources all over the Internet, and are assumed to be in public domain and are displayed under the fair use principle. We provide information on the image’s source and author whenever possible, and link back to the owner’s website wherever applicable.

If you are the owner of the images and you believe that their use on this site is in violation of any copyright law, then please contact us and we will get back to you as soon as possible to resolve the issue.

604 Now share’s the best images we find on the Internet with other bloggers and photography enthusiasts, and is not meant to deliberately infringe on the rights of the image owners. We respect all the intellectual property of the owners, and will modify the posts or remove the images at the owners’ request immediately.

If on the other hand, you would like 604 Now to continue to display your work, but find errors in the information regarding the images, please inform us immediately so we can correct the text of the affected posts.


How do I place a comment?

To place a comment on the site all you need to do is fill in the comment form beneath the specific post to which you’d like to join the discussion. You don’t need to register or login but you will need to fill in a basic information like a username and email address.

Do I need to use my real name?

No, you can comment anonymously if you like. We don’t verify whether you enter valid details in the comment form. However, if there are any concerns or complaints about your comment we may be forced to remove it if we’re not able to contact you seeking clarification.

Can I use different names each time I comment?

Yes, however we encourage you to always use the same name. We can monitor IP addresses and if we see a number of comments (particularly on the same post) coming from the same IP address but from different names this may be ground for removal if we determine a commenter is “pretending” to be a number of different people.

What can I do if I object to a comment on the site?

Since we don’t moderate comments, we encourage anyone to contact us if they have an issue with a comment. We are particularly sensitive to those that are defamatory, factually inaccurate or are abusive in anyway. We will also remove comments that are not pertinent to the discussion at hand or serve merely as non-constructive insults to staff or fellow commenter’s.

Isn’t that censorship?

No. We have an open comment system because we aim to provide and promote an open channel for dialogue among readers of the site. But since an open system of this nature may be subject to misuse and abuse we will remove comments when necessary. Our intention is never to censor opinions. Commentary expressed in a civil manner will not be removed from the site.

Who can I contact if I have any questions, complaints or suspect comment abuse? Please contact the editorial team at [email protected]


  • Limit of one entry per person, unless otherwise specified.
  • Contests will require participants to enter through the form(s) indicated in the contest page.
  • Contests will run for the period of time indicated on each individual contest page.
  • Only eligible entry forms received during the contest period will be entered in the contest.
  • Contests may run in conjunction with an advertorial.
  • Winners will not be required to purchase an item in order to win.
  • Contests are open to all Canadian residents (excluding Quebec), who have reached the age of majority in their province, except for promoters and partners of the contest, and their immediate families.
  • Failure to (i) comply with these Terms or the Contest Rules, or (ii) provide 604 Now with proof of eligibility for a contest may disqualify you from a Contest or from a prize at 604 Now’s sole discretion.
  • The prize must be picked up by the winner, unless otherwise specified on the Contests page.
  • The prize must be accepted as described. Prizes cannot be exchanged for any other products or services.
  • A random number generator selects winners.

Changes to the Privacy Policy

We may change this Privacy Policy from time to time. The most recent version of the Privacy Policy will always be posted on the Site, with the “Effective Date” posted at the top of the Policy. We may revise and update this Privacy Policy if our practices change, as technology changes, or as we add new services or change existing ones. If we make any material changes to our Privacy Policy or how we handle your personal information, or we are going to use any personal information in a manner that is materially different from that stated in our Privacy Policy at the time we collected such information, we will give you a reasonable opportunity to consent to the change. If you do not consent, your personal information will be used as agreed to under the terms of the privacy policy in effect at the time we obtained that information. By using our Site or services after the Effective Date, you are deemed to consent to our then-current privacy policy. We will use information previously obtained in accordance with the Privacy Policy in effect when the information was obtained from you.

Contacting Us

If you have any questions about this Privacy Policy, or the practices of this Site, please contact us at [email protected] or by visiting our contact page.