604 Now

Miracle On Robson Street? Annual Santa Claus Parade In Dire Need Of Help

Santa Claus Parade

Photo: Vancouver Santa Claus Parade / Facebook

The annual Santa Claus parade in downtown Vancouver has quickly became one of the city’s most beloved holiday celebrations.

Drawing over 300,000 eager spectators last year alone, the celebration has ran for over a dozen years with plenty of positive feedback.


But with its primary sponsor announcing that it will no longer fund the event, this year’s parade may get cancelled.


Santa Claus Parade Needs Funding

Rogers is the event’s title sponsor and it contributed roughly $150,000 toward the organization’s budget. It costs approximately $400,000 to run the parade each year, and now it only has a couple of weeks to acquire the rest of the missing funds.

The biggest costs incurred are those going to the city for various fees including policing, float construction and parade production.

While the parade is highly valued as holiday entertainment, it has also helped to raise $157,000 and over 77,000 pounds of food for the Greater Vancouver Food Bank Society.

Interested sponsors are encouraged to call 604-646-3591 or email [email protected]  for additional information.

Log in or create an account to save content

Become a local insider