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New McDonald’s Strategy May Scare You Away

Get ready to begin second-guessing your next meal at Micky D’s!

Coca-Cola made headlines last week for an AD stating the company would begin targeting obesity and making their beverages more ‘health cautious”. McDonald’s has joined the campaign and is launching a new global packaging design that uses QR codes to give consumers nutritional information about every food item on its menu.

When you receive your order, you’ll notice designs communicating brand stories and delivering nutritional facts, on all carry-out bags & fountain beverage cups.

“Our new packaging is designed to engage with customers in relevant ways and celebrate our brand, ” said Kevin Newell, McDonald’s chief brand officer. “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”

McDonald’s gathered consumer input on these new designs and consulted its Global Advisory Council, who emphasized the importance of providing access to nutrition information and support using the packaging to connect customers to facts about menu items.

The new packaging designs launched last week in the U.S. and will roll out in Canada sometime year.

Will you be able to consume McDonald’s with calorie info in your face?

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