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January 27 Is #BellLetsTalk Day

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Canadians are once again invited to participate in the annual Bell Let’s Talk day, taking place on January 27, 2016.

As one of Canada’s most popular social media events, Bell strives to encourage 24 hours of engagement in hopes of ending the stigma around mental illness.

“We turn up the mental health volume on Bell Let’s Talk Day, letting all those who struggle know they have our support and can reach out for help without fear. At the same time, Bell increases its funding of Canadian mental health programs with each message of support you send,” said Clara Hughes, Canada’s 6-time Olympic medalist and national Bell Let’s Talk spokesperson since its launch in 2010.

“I am so excited to be part of the incredible journey to making Canada a nation free of the stigma around mental illness. As we begin the next 5 years of our mental health initiative, I invite you to join me on January 27 to take the conversation further than ever before!”

How #BellLetsTalk works

Essentially, Bell will donate 5¢ to mental health initiatives for every:

  • Text message sent (by a Bell or Bell Aliant customer only)
  • Mobile & long distance call made (by a Bell or Bell Aliant customer only)
  • Tweet using #BellLetsTalk
  • Share of the Facebook image

Bell Let’s Talk Day 2015 set new records for participation in the mental health conversation with more than 122 million messages of support, growing Bell’s funding for Canadian mental health by more than $6 million and becoming the #1 Twitter trend worldwide.

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