Google Canada has just unveiled its top searches of the year. The annual roundup looks at billions of searches made from Canadian IP addresses on Google.com and Google.ca and categorizes them in one of two ways: “most-searched,” which refers to searches of a given term by volume, and “trending,” which refers to searches that boasted the highest amount of traffic over a sustained period compared to 2011.
The most-searched careers of the year:
Most-searched “what is” queries of 2012
SOPA (Stop Online Piracy Act)
YOLO (You Only Live Once)
Most-searched Canadian foods:
The top-trending celebrities of 2012:
Michael Clarke Duncan
Carly Rae Jepsen
Canada’s most-searched politicians:
Justin Trudeau, Vic Toews
Country’s most-searched musicians:
The top-trending search in Canada in 2012, across all categories, was Pinterest. Pinterest has seen the largest year-over-year increases in unique audience and time-spent of any social network across all platforms.
Hurricane Sandy ranked at No. 2, followed by the Olympics, Diablo III (a high-profile video game) and Gangnam Style, which is on pace to crack a billion YouTube views this month.
The most-searched cities on Google Maps largely correlated with population (Toronto, Montreal, Calgary, Vancouver, Ottawa), while the most-searched points of interest proved more telling. Canadians were searching for life’s basics: shelter (hotel), food (restaurant) and, of course, golf.
“These are just characters people plug into Google, but what’s behind those search terms is intention,” said Brindle. “They really do reflect the spirit of 2012.”