Okay, let’s just get this part out of the way. Most people know OK Go from their videos, especially those treadmills. Any video that’s well enough known to be parodied on The Simpsons is a cultural force in itself and, checking the YouTube rating right before sitting down to write this, I was amazed to see that the number of views on the band’s YouTube page alone now stands at 47,788,229. That’s a lot. That many people and a brother who’s the Governor of Florida is pretty much enough to win you a presidential election. Add the zillions who’ve seen it elsewhere, and you might not even need the brother.
So if you’re reading these words, you’ve probably seen that video. I find even more endearing the video dance to “A Million Ways” that hundreds of amateur foursomes – kids and adults and church groups and school groups – have imitated in what certainly must be the world’s first international YouTube dance contest. If you haven’t had the pleasure, Google it right now and prepare to lose two hours of your life.
All these extracurriculars make a great story, and this is the story that gets the space in The Wall Street Journal and USA Today: OK Go is the polymath band who – with only five bucks and a camcorder – did what none of the giant record labels could, inventing a new way for a band to connect with fans and changing the way people think about music and the Internet. Great story, though it overlooks the most important thing about the band: its music. What makes OK Go great is that they write and perform great songs.
With this new record they seem determined not to let us forget it. Of the Blue Colour of the Sky is adventurously, emphatically musical – intricate, emotional, completely self-assured while it stakes out new musical territory. The ear-worm catchiness of their earlier records is still there, but the writing is more focused and sure-footed and the guitar sound broader and more dimensional.
OK Go Vancouver Concert 2014
Date: Saturday July 19
Location: Venue Nightclub
Time: Doors: 7:00PM Show: 7:30PM
Tickets: $20 via Live Nation.