Wine has officially hit the shelves at the Real Canadian Superstore in South Surrey, rivaling a nearby Save on Foods that introduced wine last spring.
Superstore has added hundreds of local British Columbia wines to their South Surrey location with hopes of making shopping more convenient for consumers.
“British Columbians come to our stores looking for outstanding flavours and meal inspiration,” said Greg Ramier, Senior Vice President, Loblaw Companies Limited. “Today we offer them increased convenience and choice with a wide selection of BC wine on our shelves.”
It’s been over a year since British Columbia’s new liquor laws came into effect, granting a two-part model for liquor sales in grocery stores to promote B.C. products and create jobs.
While many grocery stores are eyeing the addition of an in-store liquor section, the process has a slow reputation and involves stores competing against one another in rounds of auctions.
Not all grocery stores are eligible either. To be considered by the government, grocery stores must meet these requirements.